- “In our Multimedia Lab we research our next generation of consumers. Traditional marketing methods were limited to very fixed devices like desktop computers, mobile or corded phones. Today consumers are using an array of multiple devices watching TV, using their computer, texting and socializing on their phones all at the same time.”Tamas PatakyAssociate VP, New York
- “It was a stark realization that digital media and marketing were going to change all the rules of marketing. Marketing faculty at various universities were on the cusp of change, but whatever they researched and wrote was difficult to translate for applications in the industry. The industry needed a bridge between academic research and its applications.”Samar DasCEO & Founder
and preconscious. Hence, for real insights it is
important to observe behaviors on the web and
then ask questions.