C3Research has unique DNA. The company was founded in 2003 by an academic who felt the winds of change blowing in the world of marketing.

It was a stark realization that digital media and marketing were going to change all the rules of marketing. Marketing faculty at various universities were on the cusp of change, but whatever they researched and wrote was difficult to translate for applications in the industry. The industry needed a bridge between academic research and its applications.

Samar Das, Ph.D
Chief Executive Officer

The company is dedicated to bringing the best in marketing knowledge and practice as an applied research center to solve strategic issues for companies.